My story,
in colour.
Hi, I’m Lina.
When I arrived in London in 2000, I had one suitcase, very little English and no clear picture of where life would take me.
At first, my days revolved around work, learning the language and finding my feet. Gradually, an unfamiliar city became home. I was building a life, discovering what mattered to me and beginning to imagine what I might create for myself.
Life was shaping me from every direction: through work, family, new beginnings and things I could never have prepared for.
Along the way, I lost my dad and my brother. Losing them changed me, and I still miss them both. They will always be part of my life and the person I’ve become.
Over the years, an idea kept returning: to create everyday pieces with colour and personality. A jacket you look forward to wearing. An umbrella that makes a grey morning feel a little brighter. Shoes that bring a whole outfit to life.
For a long time, those ideas lived in a notebook. Sometimes I worked on them; sometimes other parts of life needed more of me. But I kept coming back.
Slowly, sketches and possibilities became things I could hold, wear and share.
That became LINA LONDON.
Yellow, orange and green. Familiar things, imagined my way.
There is so much of me in this brand: my taste, my determination, the city I made home and the years that shaped me.
It’s a lovely feeling, finally sharing something you have carried in your imagination for so long.
Thank you for being here as this next chapter begins.
Lina x
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